SRAX’s (NASDAQ: SRAX) BIGtoken, a permission-first consumer data-management platform, released a new consumer research report comparing its users’ TV and movie-consumption behaviors one month versus four months into the global pandemic. According to the update, BIGtoken surveyed its U.S. user base in April and again in August to compare results and understand how the pandemic has impacted TV and movie consumption. Among the results, which can be downloaded in the full report at http://nnw.fm/vx2Jd, 46% of BIGtoken’s survey respondents indicated that they were video streaming more in August 2020 than they were four months prior. In addition, the study revealed that more BIGtoken users have subscribed to Netflix, Amazon Prime and Hulu from April to August 2020, and, generally, 50% of respondents claim to be watching more TV and movies now than four months ago.
To view the full press release, visit http://nnw.fm/6xYZr
About SRAX Inc.
SRAX is a digital-marketing and consumer data-management technology company. SRAX’s technology unlocks data for brands in the consumer packaged goods (“CPG”), investor relations, luxury and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends, and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit www.SRAX.com.
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