SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today released results of a new BIGtoken study that surveyed platform users to gain insight about their opinions and plans when the nation reopens. The study, which was conducted in a 24-hour period, revealed that 67% of respondents are fearful of early reopening due to potential spread of the novel coronavirus. At the same time, 32% of respondents indicated they will immediately go out for non-essential services as soon as they open; 50.6% said they will travel to another state when it’s allowed; and 67% plan to gather with friends and family when their state reopens. Most respondents (39.7%) indicated that they will be visiting state parks and beaches when social distancing mandates are lifted. This is followed by essential supermarkets and banks (37.2%), barber shops and nail salons (33.3%), restaurants (29.5%), and non-essential retail stores (25.6%).
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About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit www.SRAX.com.
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