- Forecasts predict $55.8 billion valuation for medical cannabis market by 2025
- Pivot Pharmaceuticals building portfolio of diverse tech for improving bioavailability of cannabinoid therapies
- Company’s leadership team builds on decades of experience in pharmaceutical arena
For nutrition-conscious consumers, scanning food product labels is a requisite part of any trip to the grocery store, but a recent study by the U.S. Department of Agriculture’s Agricultural Research Service (http://nnw.fm/Lk5rI) found that the old maxim ‘what you see isn’t always what you get’ holds true when it comes to certain foods like nuts. Even though pistachios, for example, may have 161.9 calories per ounce, only 153.8 calories are utilized by the human body. The remaining five percent of those calories are given a pass by the body and not taken up, according to the research. Such information fuels the concept of bioavailability, or determining the portion of total nutrients that the body is able to extract for use in order to establish the real benefit a consumer derives from the product.
Bioavailability becomes a similarly important question in the consumption of medications, as health researchers and physicians work to determine how much real benefit a patient derives…
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