- The used-car segment is twice as big as the new-car market, and digitally savvy consumers are looking for a faster, more transparent purchasing process
- Used-car buyers tend to research a new purchase online and rely less on in-person salespeople
- PowerBand Solutions’ cloud-based platform is a reliable online alternative to the dealership experience, offering users complete control over the purchasing process by streamlining the interactions among all participants and eliminating unnecessary middlemen
The automotive industry market has been in a state of flux, with every aspect experiencing disruption from driverless vehicles to artificial intelligence. Customer expectations for the market have been raised as technological innovation advances. Digitally savvy customers, who have come to expect personalized, flexible and seamless interactions during the purchase experience, are already changing how automobiles are bought and sold – especially when it comes to used vehicles. Platforms like PowerBand Solutions Inc. (TSX.V: PBX) (OTCQB: PWWBF) (FRA: 1ZVA) meet this growing demand for flexible and seamless interaction, enabling users to buy or sell cars with never-seen-before ease and efficiency.
According to McKinsey & Company research, the digital revolution is disrupting used-car retailing by focusing not only on technology but also on the importance of the customer experience. Online car providers are already empowering digitally-savvy customers in this respect, offering a range of complete services that enhance the…
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