- SRAX discovers valuable new trend in consumer behavior, a move toward purchasing experiences for Valentine’s Day
- BIGtoken has grown to more than 16.5 million participants who are 100% opted-in
- Consumers may be leaving social media platforms, but they are choosing BIGtoken, where both consumers and marketers benefit
SRAX Inc. (NASDAQ: SRAX) is building the largest, most valuable opted-in data set in the world while also providing marketers and consumers tools to unlock the value of data. A digital marketing and consumer data management technology company, SRAX recently announced that its BIGresearch efforts uncovered a new trend in consumer behaviors and opinions this Valentine’s Day (http://nnw.fm/SQrj1). The company continues to leverage its increasingly valuable opted-in database of consumer information to glean marketable insights into societal trends.
The BIGresearch announcement explained that SRAX compiled research from more than 53,000 individual Americans who opted in to the study. Beginning in January 2020, BIGtoken users were asked what they planned to give their significant others this year for Valentine’s Day. Millennials, who make up the majority of those who…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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