- Youngevity International announces second quarter 2018 results
- Coffee revenues rise by 40 percent
- Youngevity to enter the hemp CBD market
With the release of its second quarter 2018 results, Youngevity International, Inc. (NASDAQ: YGYI) offers a glimpse into coffee’s influence on our social and commercial milieus. This simple beverage, often overlooked because of its ubiquitous use, has been credited with nothing less than catalyzing the industrial revolution (http://nnw.fm/pE5hT). Before its introduction to Europe, standard breakfast fare included beer, a practice that may have contributed to the counsel “Eat breakfast like a king.” However, kings typically do not need to rise early to plough the fields or take the sheep out to pasture. Early morning draughts of beer are unlikely to foster good work ethics, but coffee can, according to some commentators. It’s responsible “for the increase in productivity and innovation that characterized the industrial revolution.” At Youngevity, this dynamic appears to be at work again. The company’s second quarter 2018 results reveal that revenues have risen, boosted by a sharp performance improvement from its coffee segment.
Youngevity’s coffee connection began in 2014, when Youngevity International purchased a 1,000-acre coffee plantation in Matagalpa, Nicaragua. The plantation had long been neglected but still housed 180 dedicated workers and their families. The first phase in getting it fully operational again…
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