Groupon Inc. (NASDAQ:GRPN) traded today at a new 52-week high of $60.35. Approximately 607,000 shares have changed hands today, as compared to an average 30-day volume of 1.3 million shares.
Groupon acts as the middleman between consumers and merchants, offering a variety of products and services at discounts via its online store. It offers consumers daily deals (in the form of online vouchers) from local merchants. Groupon also sells products directly to consumers. It generates revenue from the take rate on the purchase and/or usage of the vouchers (40% of total revenue) and from direct sales (60% of total revenue). More than 65% of Groupon’s revenue comes from North America.
In the past 52 weeks, shares of Groupon Inc. have traded between a low of $9.60 and a high of $60.35 and is now at $59.25, which is 517% above that low price.
Groupon Inc. (NASDAQ:GRPN) is currently priced 2.6% above its average consensus analyst price target of $57.68.
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