Groupon Inc. (NASDAQ:GRPN) traded today at a new 52-week high of $60.13. So far today approximately 417,000 shares have been exchanged, as compared to an average 30-day volume of 950,000 shares.
Groupon acts as the middleman between consumers and merchants, offering a variety of products and services at discounts via its online store. It offers consumers daily deals (in the form of online vouchers) from local merchants. Groupon also sells products directly to consumers. It generates revenue from the take rate on the purchase and/or usage of the vouchers (40% of total revenue) and from direct sales (60% of total revenue). More than 65% of Groupon’s revenue comes from North America.
Groupon Inc. (NASDAQ:GRPN) defies analysts with a current price ($55.89) 92.0% above its average consensus price target of $4.46.
Over the past year, Groupon Inc. has traded in a range of $9.60 to $60.13 and is now at $55.89, 482% above that low.
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