Shares of Rogers Communication Inc. (NYSE:RCI) traded today at $53.62, eclipsing its 52-week high. This new high was reached on below average trading volume as 51,000 shares traded hands, while the average 30-day volume is approximately 347,000 shares.
Rogers Communication Inc. share prices have moved between a 52-week high of $53.62 and a 52-week low of $37.84 and are now trading 42% above that low price at $53.55 per share.
Rogers is the largest wireless service provider in Canada, with its more than 10 million subscribers equating to one third of the total Canadian market. Rogers’ wireless business accounted for over 60% of the company’s total sales in 2020 and has increasingly provided a bigger portion of total company sales over the last several years. Rogers’ cable segment, which provides about one fourth of total sales, offers home Internet, television, and landline phone service to consumers and businesses. Remaining sales come from Rogers’ media unit, which owns and operates various television and radio stations and the Toronto Blue Jays. Rogers’ significant exposure to sports also includes ownership stakes in the Toronto Maple Leafs, Raptors, FC, and Argonauts.
Based on a current price of $53.55, Rogers Communication Inc. is currently 4.5% above its average consensus analyst price target of $51.13.
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