- SEGG Media recently announced the resounding success of its inaugural Racing Women Training Camp, powered by Sports.com
- The initiative was organized in partnership with Racing Women LLC, founded by Graeme Glew, who described the event as a breakthrough moment
- For the company, the camp aligned with a broader strategy to leverage sports and entertainment platforms to generate sustainable shareholder value
The world of motorsport has long been defined by speed, skill and spectacle, but for decades, it has also struggled with inclusivity. SEGG Media (NASDAQ: SEGG, LTRYW), a leader in sports, entertainment and gaming, is taking bold steps to help change that narrative. The company recently announced the resounding success of its inaugural Racing Women Training Camp, powered by Sports.com, marking a significant milestone in both the company’s growth strategy and the broader movement to expand opportunities for women in motorsport (ibn.fm/6VLvi).
The camp, held last month, brought together eight women from the United States, the United Kingdom, Hungary, Dubai and Qatar for four days of training and development across some of the most iconic racing venues in England. These aspiring drivers immersed themselves in a comprehensive program designed to hone both their physical performance and mental resilience, receiving mentorship from respected figures in the racing community. The initiative, which combined technical training, competitive racing and motivational workshops, highlighted SEGG Media’s vision for using sports as a platform for empowerment, innovation and long-term brand growth.
Throughout the program, participants received world-class instruction. At the Silverstone iZone Performance Center, the women received driver training using state-of-the-art simulation technology guided by Marcus Littlewood and Ian Aguilera. They also competed at Daytona Motorsport, where three participants — Lena Galyo, Ella Davies and Roshni Dudhiya — secured podium finishes, underscoring the potential that exists when talented women drivers are given proper opportunities and resources. The camp culminated at Donington Park, where Radical Motorsport provided high-speed factory passenger experiences that allowed participants to feel the power of competitive racing firsthand.
The initiative was organized in partnership with Racing Women LLC, founded by Graeme Glew, who described the event as a breakthrough moment. “These women came from all over the world, and they all went away with big smiles,” Glew noted, emphasizing the excitement and camaraderie fostered through the program. His comments underscored the event’s dual impact: Creating memorable experiences for participants while also signaling to the motorsport world that female drivers are ready to compete at elite levels.
For SEGG Media, the camp represented more than a one-off event. It is aligned with a broader strategy to leverage sports and entertainment platforms to generate sustainable shareholder value. As SEGG Media chair and CEO Matthew McGahan explained, programs like the Racing Women Training Camp do more than create opportunities for young athletes; they also build brand exposure, open doors for long-term sponsorships and reinforce SEGG Media’s commitment to inclusive, ethical engagement in global sports.
The timing of the initiative was also strategic. SEGG Media has been expanding its presence across the motorsport landscape, with executives attending the Daytona 500 as guests of NASCAR and sponsoring three drivers at the historic Milwaukee Mile. These efforts reflect the company’s ambition to deepen its footprint in competitive racing, with potential entry into the 2026 NASCAR season under active consideration. The Racing Women Training Camp adds another dimension to these efforts, combining commercial strategy with social impact by championing diversity in a historically male-dominated sport.
SEGG Media’s portfolio extends well beyond motorsport (ibn.fm/3Fsea). Through its flagship platform Sports.com, the company is building a hub for immersive fan engagement and digital storytelling. SEGG Media also operates Concerts.com, which expands its reach into the live entertainment sector, and maintains an interest in the gaming and lottery spaces through partnerships and Lottery.com brand initiatives. By bringing these properties under one umbrella, SEGG Media aims to redefine how audiences interact with sports and entertainment content in the digital age.
What makes SEGG Media’s approach distinctive is its ability to combine commercial opportunity with cultural relevance. By launching programs such as the Racing Women Training Camp, the company is not only creating value for shareholders but also contributing to broader social conversations about diversity, representation and opportunity in sports. This dual impact helps SEGG Media position as a company that can thrive financially while also cultivating good will and recognition among fans, athletes and partners worldwide.
Looking ahead, SEGG Media has signaled its intent to continue expanding its involvement in sports and entertainment properties that offer both financial growth and cultural resonance. With the successful completion of its inaugural Racing Women Training Camp, the company has demonstrated its capacity to execute complex, meaningful initiatives while building momentum for its broader portfolio.
For more information, visit the company’s website at SEGGMediaCorp.com.
NOTE TO INVESTORS: The latest news and updates relating to SEGG are available in the company’s newsroom at https://ibn.fm/SEGG
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