In the past, CBD products were largely sold through marijuana dispensaries and the players in the space had mastered how to get shelf space in those dispensaries. However, getting shelf space in the main retail outlets is a different ball game altogether and CBD companies need to answer two key questions if they are to survive the stiff competition in getting this coveted retail space.
What Is Your Target Market?
It is important to develop a CBD brand for a clearly defined market segment if you are to succeed in catching the eye of consumers who are bombarded with dozens if not hundreds of…
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