Marketing automation and software company Bloomreach has unveiled a conversational artificial intelligence (AI) tool to help online shoppers as they navigate e-commerce stores. Called Bloomreach Clarity, the new AI tool is powered by large language models and generative AI, a type of AI with the ability to produce all types of content including texts, images and video.
The tool will help virtual stores provide human-like and personalized product information from their favorite companies and brands. It will also allow businesses to connect conversations with the AI model to specific product catalogs and integrate conversations from different communication channels.
Machine learning and artificial intelligence have blown up in recent years amid significant technological advancements by companies such as Open AI, which developed the AI-powered language model ChatGPT. In many cases, AI can optimize operations by carrying out immensely complex tasks without major additional costs while complementing the skills and capabilities of different people. Businesses have already begun integrating artificial intelligence into their operations to increase productivity and reduce costs.
By its very nature, the e-commerce sector is a prime market for AI. The industry is incredibly reliant on software to support virtual stores and facilitate product orders and deliveries. In the decades since e-commerce giant Amazon exploded onto the scene, e-commerce companies have steadily tweaked and improved their software to improve customer experience and keep their supply chains airtight while minimizing costs.
AI tools such as Clarity can help address the issues that prevent companies from turning online viewers into customers, such as lack of guidance. While many customers are savvy online shoppers after years of visiting online stores, many struggle with the concept and often avoid the hassle of researching and reading online testimonies in favor of brick-and-mortar stores.
AI tools can alleviate this problem by providing customers with guidance and clarity while they shop to improve their online shopping experience and increase their odds of completing their purchases instead of abandoning their carts. Bloomreach officials say that the company’s new AI tool will recreate the human expertise seen in physical retail establishments and connect customers with product experts when their expertise is needed.
The company trained the tool using more than a decade’s worth of retail commerce data and leverages a powerful real-time customer data engine to grant the AI tool a great understanding of customer shopping behaviors and product performance on a global scale. According to Bloomreach, the Clarity AI tool could optimize online commerce and drive product sales by showing potential customers personalized products and information.
As many more innovative companies, such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW), compete within the healthcare e-commerce space, many more innovations besides conversational AI tools may be introduced to this industry.
NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL) are available in the company’s newsroom at https://ibn.fm/NXPL
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