With a share of close to 19% of total retail sales, e-commerce plays an increasingly large role in the American retail market. Millions of online stores are fighting to attract customers, and around 80% to 90% of them fail before they can build a market presence. Although this extremely high failure rate is caused by factors such as poor marketing, limited search visibility and intense competition, poor design can also lower your website’s chances of success.
To stand out from the more than 26.5 million e-commerce websites fighting to succeed in the online sales segment, you will have to implement several must-have design features into your site.
Consistency across your platform will be key to ensuring all the user interface elements on your site are uniform. Remaining consistent in your UI design will grant visitors a sense of familiarity and control while they navigate your website.
Furthermore, using the same fonts, colors, icons and buttons through your e-commerce site will give the platform a more polished and reliable feel.
Offer various secure payment options. Trust is one of the most critical factors in online sales, and you will want to offer payment options that are secure and keep your customers’ data safe. Including different but secure payment channels will give your customers more choices while ensuring a seamless experience from clicking on the website to making a purchase.
Consider secure payment gateways such as Authorize.net, Stripe and Paypal, which are known for their stringent security measures and legitimacy in online transactions.
Trust badges and seals will also be critical to building consumer trust in your brand. Think of the McAfee Secured and Norton Secured badges that prove the legitimacy and safety of sites on the internet.
Such seals indicate that your e-commerce site goes through regular vulnerability scans and is malware free, showing potential customers that they can visit your site and enter their data without fear of data breaches.
SSL certificates are another design element that can increase your e-commerce site’s security and boost its appeal to customers. Appearing as a small padlock icon in your address bar, these certificates ensure all the data moving through your site is encrypted and assure visitors that your site is safe and secure.
Positive brand reception will be key to building a name and standing out from the pack of nearly infinite e-commerce retailers. On top of focusing on-site security, make sure you build a positive brand perception to help develop customer trust in your brand. Developing positive brand perception will build long-term loyalty and encourage repeat purchases.
For business owners looking for ways to boost their e-commerce presence and sales, many entities such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW) can provide insights that can move the needle for your business.
NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL) are available in the company’s newsroom at https://ibn.fm/NXPL
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