Spas in the U.S. alone are estimated to be worth $18 billion annually, and manufacturers of CBD topicals who wish to break into this market face stiff competition since every manufacturer is looking at this market of wealthy patrons. The following strategies can help a producer’s products to stand out from all others competing for the same clients.
Ditch Handing Out Samples
It is the norm for manufacturers of products, including CBD topical products, to make tiny samples that are handed out to potential clients in order to give them a firsthand experience of the product. However, a spa director is likely to throw your samples in the trash because the quantity is so small that it cannot be tested on several spa clients in order to ascertain how good that product is.
To stand out, give out full-sized products so that the spa director tries out your product on his or her clients. That trial may just provide the break you need!
Don’t Dwell So Much on the Origin
It is true that where the hemp you use for your products was grown is important, but this detail doesn’t carry as much weight to a spa director who is primarily interested in how well a given product can help the clients who walk through the doors of the spa.
Instead, stand out by pointing out other critical factors, such as how the industrial hemp used was grown (is it organic or not? were sustainable methods used?). Such information will help a spa owner or director to decide how that product fits into the culture and ideals of the establishment.
Provide Training
Another way to win over spa directors as you introduce your products to them is by providing education to the staff and clients as well. Each CBD topical product may have a unique way in which it should be used in order to get the full benefits of that product, so providing this education as well as demonstrations on actual spa clients can increase the likelihood of your product being carried by a spa chain.
Be Careful About Non-CBD Ingredients
Spa owners want to be certain that the CBD topical products are responsible for the effects that you say that they can have. If your products have other ingredients that aren’t related to CBD, the spa director will have no way of ascertaining that the effects observed in clients can be attributed to the CBD formulation or to the other ingredients in that product.
You can therefore rise above your competition by keeping your CBD topical product free from other ingredients that do not come from the industrial hemp plant.
Industry analysts couldn’t immediately establish to what extent CBD industry players like Golden Developing Solutions Inc. (OTC: DVLP) and Grapefruit Boulevard Investments Inc. (OTCQB: IGNG) tweak these strategies in order to make their products standout in the market.
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