CryptoNewsBreaks – High Energy Consumption of Crypto Mining Sparks Debate

October 10, 2018 14:40:59

Alphabet Inc.’s (NASDAQ: GOOGL) Google was highlighted in a recent Forbes article titled, “Google Ad Reveals Search Giant’s Feelings On Bitcoin And Crypto,” authored by Billy Bambrough. Per the article, the high energy costs sustained by cryptocurrency mining have become a recurring criticism aimed at the booming industry. A recent advertisement launched for Google’s new Call Screen service shines a light on the immense cost of mining bitcoin and cryptocurrency. Google is not alone, as many have suggested the power is unsustainable, making bitcoin and cryptocurrency inapt for mainstream adoption. The bitcoin community countered by highlighting the incorrect search results regarding the “CEOs of bitcoin” ( “Entities in the Knowledge Graph and associations between them are automatically generated based on available information on the web,” a Google spokesperson told Vice’s tech site Motherboard. “It’s not always perfect, and when we’re made aware of incorrect associations, we work to fix the error.”

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Alphabet Inc., incorporated on July 23, 2015, is a holding company. The company’s businesses include Google Inc. (Google) and its Internet products, such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo and X. The company’s segments include Google and Other Bets. The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives. The Google segment is engaged in advertising, sales of digital content, applications and cloud offerings, and sales of hardware products. The Other Bets segment is engaged in the sales of Internet and television services through Google Fiber, sales of Nest products and services, and licensing and research and development (R&D) services through Verily.

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