HODL RALLY Binds Beauty and Blockchain in Dash across Europe

May 13, 2019 13:11:10

This summer, HODL RALLY sets off from Pall Mall in central London on June 29. From there, up to 100 supercars will parade through Paris, Geneva, Monaco, Barcelona, Valencia and Denia, on their way to the magical Balearic island of Ibiza, stopping only for a series of entertaining and educational events that will blend beauty and business with the art of blockchain. Meant to promote the benefits of blockchain and facilitate mass adoption of the technology, HODL RALLY will also offer opportunities to learn, network and do deals. Pit stops include the EVOLV Barcelona Blockchain Summit at the W Hotel for a series of addresses and panel discussions, as well as a fashion show with renowned couturier Adam Saaks that is expected to feature 32 models on the catwalk.

After a cocktail meet and greet in London on the evening of Saturday, June 29, the RALLY takes off the following day, crossing the Channel and heading to Paris for a ‘club takeover’. On Monday, it’s on to Geneva for a crypto community meetup; then, on to Monaco, on Tuesday, for dancing at Nikki Beach. In the evening, the James Bond black tie cocktail party and poker tournament at the Monte Carlo Casino gets underway. The RALLY pauses in Barcelona on Wednesday and Thursday for Fourth of July celebrations that are set to include a pool party and the sunset dinner at Montpellier Beach. On Friday, the Blockchain Summit brings together investors, business professionals, entrepreneurs and blockchain believers for demos and discussion. Then, it’s off to Valencia for bullfighting on Saturday, with the whole shebang climaxing in Ibiza on Sunday with the Adam Saaks fashion show and a VIP yacht party.

HODL RALLY’s razzmatazz and that of its associated events also offer marketers a mobile platform to enhance awareness of their brands. Each car in this promotional parade will be emblazoned with the logos and labels of its sponsors.

“Car rallies are moving advertising boards,” Virtue Nightingale, CEO of HODL RALLY, stated in a news release. “We will use this platform to promote blockchain technologies to the masses in a fun and social manner (by) displaying many of the pioneering blockchain companies on the vehicles. We are also working to have live advertising screens on our larger vehicles and tour buses displaying our sponsors brands.”

For more information, visit the event’s website at www.HODLRALLY.com

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