- SRAX BIGtoken proprietary platform based on consumers’ rights to privacy, ownership of digital data
- BIGtoken platform allows consumers to own and earn from their digital data
- SRAX offers access to valuable proprietary data from consumers who opt in
SRAX Inc.’s (NASDAQ: SRAX) philosophy about the importance of consumers controlling and owning their own personal digital data has been reinforced by a YouTube video from Apple that tells consumers that their own private information on an iPhone – from personal health to text messages – should remain private. SRAX, a technology firm that permits consumers to control their own digital privacy data, is trending ahead of the curve in that respect. The company has been focused on empowering consumers to take control of their data since its inception.
The video explains to consumers that the information they have on their iPhone should remain private and that private and personal things “should belong to you.” The video (http://ccw.fm/oF4bH) further notes that “there is more private information on your phone than in your home…. so many details about your life are right in your pocket. This makes privacy more important now than ever. Your location, your messages, your heart rate after a run. These are private things, personal things, and they should belong to you. Simple as that.”
SRAX’s philosophy is completely in line with Apple’s message about the importance of securing digital data. With consumer privacy in mind, SRAX developed its own platform, called BIGtoken, that asks consumers to voluntarily opt-in to participate (http://ccw.fm/p9MtL). BIGtoken is described by SRAX as “a platform to own and earn from your data,” adding that “your digital data is an extension of who you are, and it’s time to take back what is rightfully yours.” By securing consumers’ trust, SRAX is in the process of building the most valuable opted-in data set in the world.
What is unique about SRAX is that it offers consumers a secure and transparent environment to control their own privacy while also unlocking the value of their data. Taking care of the issue of consent immediately, SRAX asks users for permission to share data when they originally sign up for the BIGtoken platform.
The company’s proprietary technology then unlocks data to reveal a brand’s core consumers and the characteristics of those consumers across marketing channels. SRAX’s machine-learning technology analyzes marketing data, and its BIGtoken platform enables consumers to own, manage and sell access to their digital identity and data. Mutually beneficial, both consumer and marketing brands reap the rewards of data, and consumers are never blindsided by unforeseen privacy leaks. Additionally, this approach gives SRAX valuable proprietary data and multiple revenue streams, the company said in its SEC 10-Q filing in August 2019 (http://ccw.fm/de3Oc).
“BIG token is a secure platform that empowers you to realize and claim the value of your digital self,” the website explains. “You have a right to privacy, awareness and choice when it comes to the data that you put out into the digital world. With BIG, you can own and earn from that data while staying connected to your community.”
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ccw.fm/SRAX
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