Goldin, a leader in trading cards, collectibles and memorabilia, was featured in a recent Fox Business article that discussed the big business that collectibles has turned into across auction and e-commerce sites. In the piece, titled “Sports memorabilia is no longer your father’s collectibles anymore,” Goldin CEO Ross Hoffman told FOX Business that more and more people are recognizing collectibles as a tradable asset. “So there might be a guy or girl that was a [Jacksonville] Jaguars or [Philadelphia] Eagles fan as a kid, and now they’ve got disposable income, and they can invest… Brings them qualitative value on the nostalgia side, but also it’s a tradable asset and more and more people are recognizing that,” Hoffman said, further indicating that a younger demographic between the ages of 21 to 35 is getting involved with sports collectibles due to explosive growth in modern card collecting, along with NFTs. “One is the explosive growth in modern card collecting. You have to imagine that most folks who buy most cards are on the younger side and some of these prices are tremendous. The second is actually NFT collectors, we view that as broadening the aperture of the folks that might want to come in and own a physical asset of something. But a lot of folks that start with NFTs actually come in and say, ‘OK, I actually want something and have it in my house now,’ and they’re ending up coming to our site.”
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Goldin is a leader in trading cards, collectibles and memorabilia. The company was acquired by Collectors last year, and recently shattered records for auction sale prices, including the $2.46 million price tag for a LeBron James trading card, and nearly $500,000 for a Tom Brady game-worn jersey. Last April, a Tiger Woods signed rookie card was sold at Goldin Auctions for $369,000. Amid the growing interest in collectibles, Goldin quadrupled its employee headcount and recruited a number of senior leaders from both startups and Fortune 500 companies. Goldin also created a new online marketplace, which improves the experience for collectors and makes sure the company doesn’t have to rely on outside, third-party software.
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