deadmau5 and the Worldwide Asset eXchange(TM) (“WAX”) today announced a limited series of NFTs slated for release on the WAX Blockchain. Brought together by blockchain music project Emanate, the collaboration opens Dec. 16 at noon EST. The deadmau5 series is the first set of digital collectibles under the new brand name RAREZ and includes rare and authentic digital collectibles for the emerging virtual music industry. Each deadmau5 collectible is 100% verifiable as authentic due to trading on the blockchain. The launch on WAX marketplaces will allow deadmau5 fans to buy the packs with a credit card or cryptocurrency and easily trade with others, showcase their inventory and share on social media. deadmau5 is not new to blockchain, as his career-long manager, Dean Wilson, has been working behind the scenes with the Emanate team since 2019. His record label, mau5trap records, is adding more than 600 catalog tracks to the EOS-based emanate.live platform. Earlier this year, the dance music legend also played the virtual launch party of the P2P music sharing and crypto platform Audius.
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Joel Zimmerman, more commonly known as deadmau5 (pronounced “dead mouse”), is one of the world’s most respected electronic music producers. Enjoying international chart success with his platinum-certified single “Ghosts ‘n’ Stuff,” as well as “Professional Griefers,” “Sofi Needs A Ladder” and “I Remember,” he has also released seven critically acclaimed albums: an orchestral album “where’s the drop?,” “W:/2016ALBUM/” and “> album title goes here <” (both reached No. 1 on the Billboard Dance/Electronic Chart), “4×4=12” (recognized for having sold well over 1 million copies in the U.S.), “For Lack Of A Better Name,” “Random Album Title” and “while(1<2).” The multiple JUNO Award-winning and GRAMMY(R)-nominated artist’s ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts 15 million and more over his combined social media channels. His latest music offerings, which include original productions, remixes and collaborations with featured guests like Rob Swire (“Monophobia”), Lights (“Drama Free”), Shotty Horroh, Scene of Action and more, can be found on the “mau5ville: level 1,” “2” and “3” series. deadmau5 marked 2019 with his first-ever film score for the Jonas Akerlund-directed spy thriller “Polar,” available worldwide now via Netflix, with its soundtrack released on mau5trap, and he also celebrated the release of “here’s the drop!” an album remixing material from his 2018 orchestral album “where’s the drop?” Plenty of revered tastemakers such as Morgan Page, Matt Lange, PEEKABOO, Mr. Bill and more were tapped for their talents to make this remix album a cerebral journey through sound. Over the course of his extraordinarily successful U.S. cubev3 tour in late 2019/early 2020, which ranked in the top 10 of Pollstar’s top tours globally, deadmau5 released a trilogy of singles. “FALL,” “COASTED” and “SATRN” were new material featured as part of his new live show, complementing the most complex production he has ever presented. His latest releases, “Pomegranate” with The Neptunes and “Bridged By A Lightwave” with Kiesza, are out now. For more information, visit www.deadmau5.com.
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