HODL Rally and Barcelona Blockchain Summit Provide Grand European Platform for Brands

April 1, 2019 13:07:01

With its grand European tour set for summer, HODL Rally is following a rite of passage that celebrates the best of what Europe has to offer. For eight days, 100 supercars will cruise 1,800 miles through five countries – England, France, Monaco, Spain and Switzerland – offering marketers a nonpareil opportunity to expose their brands to populations in eight cities.

HODL Rally is set to take off from Pall Mall in Central London with fanfare and, quite possibly, pomp and circumstance, which Brits find hard to resist. It will cross into France by ferry at Calais, follow a course from Paris to Geneva, and then head to the south side of France for a celebration in Cannes. A two-day hiatus is planned for the Blockchain Summit on July 4-5 at Barcelona’s W Hotel. Then it’s on to Valencia for bull fighting, followed by the leg to Denia on the coast of the Mediterranean. The blockchain cavalcade climaxes on the island of Ibiza, with a beach takeover, a fashion show with Adam Saaks and a VIP super yacht party.

The glamour and glitter of the HODL motorcade and its associated events offers marketers a unique platform to enhance the awareness of their brands. Each car in this promotional passing parade will be emblazoned with the logos and…

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