Move over Formula One, and make way for the HODL RALLY, which is soon to wind its way across Europe, parading some of the best blockchain brands through eight cities in eight days. For over a week, up to 100 supercars will cruise 1,800 miles through an octet of metropolises – London, Paris, Geneva, Monaco, Barcelona, Valencia, Dénia and Ibiza – offering marketers a rare opportunity to expose their brands to the denizens of these great cities.
HODL RALLY gets off the grid on June 29, from Pall Mall in central London, with a cocktail meet and greet. Then, it takes off the next day with a trip across the Channel by ferry from Dover to Paris for a club takeover. On day two, the cavalcade coasts down to Geneva for a…
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