420 with CNW – Amazon Prime Unveils Search for Marijuana Business Talent

August 6, 2020 15:25:52

Michael Straumietis, commonly known as ‘BigMike’, is one of the most successful cannabis entrepreneurs in the world. He founded cannabis fertilizer brand Advanced Nutrients, a firm that has earned him millions over the last two decades. Said to be the world’s leading cannabis fertilizer, the brand’s products are sold in 109 countries and counting with an annual revenue of over $84 million. For 37 years, he has been a revolutionary for the industry and now, he has set out to “discover the new industry Titan.”

From August 15, BigMike will star in The Next Marijuana Millionaire, a reality show that will put 16 budding entrepreneurs against each other for the chance to win $1 million. Describing itself as the “first ever cannabis business competition show,” the Apprentice-style reality show will air on several streaming services including Amazon Prime, Apple TV, and Pluto TV.

The entrepreneurs will face off against each other in a series of “extreme challenges” for the chance to work alongside Straumietis, a partnership that “will change not only their life, but the direction of the multi-billion-dollar cannabis market,” says the show’s press release.

Although the show dubs itself the first ever cannabis business competition show, this isn’t the first time marijuana and reality themed series have merged. Back in 2017, Comedy Central released the High Court with Doug Benson, a spoof on daytime courtroom programs. Netflix Cooking in High, launched in 2018, and Cooked with Cannabis, launched in 2020, on the other hand, offer content on cannabis-infused cuisine.

And just last week, the Discovery Channel announced their own THC-infused series, Growing Belushi, which will follow actor Jim Belushi, his family and their employees as they manage and tend to his Oregon-based marijuana farm.

The show’s announcement comes at a time when states are looking to beef up their budgets due the coronavirus and are considering legalizing cannabis. States like Colorado and Illinois have collected millions of dollars in cannabis tax since their cannabis programs began, providing a much needed infusion of cash into the state’s coffers.

The industry had a positive outlook before the virus broke out and although things have slowed down a little, the cannabis industry still isn’t done growing. Even more states are sure to legalize either recreational or medical cannabis and it’s only time before marijuana is federally legalized as well. Whoever turns out to be the Next Marijuana Millionaire will not only win a life changing amount of money, but they’ll also be granted the opportunity to work with a Titan of the cannabis industry.

Experts say established cannabis sector players like Pure Extracts Corp. will welcome the positive media attention directed at the industry by this new TV show.

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