The “Canada Gazette” recently shared a proposal that may allow more cannabis beverages to be bought in one transaction as well as modify how the marijuana content in drinks was calculated. This is something cannabis retailers, consumers and companies have been championing.
The proposal will make a gram of dried marijuana equal to 570 g of a cannabis drink. This is a significant increase from the 70 grams of a cannabis drink authorities currently equate to a gram of dried marijuana. The quantity of marijuana beverages that those of age can possess will also increase to about 17 liters, from the current 2.1 liters.
Chief executive and president of the Cannabis Council of Canada George Smitherman stated that the council was elated to see that the government had reviewed the situation and come up with the proposal. The council started advocating for this change after discovering that the law allowed consumers to buy 17 marijuana vape cartridges, which equates to about 5,900 mg of THC. THC is the psychoactive component found in marijuana that induces a high.
Shoppers can also purchase 100 cannabis oil spray bottles, which add up to 50,000 mg of THC in one transaction. However, consumers want to purchase cannabis drinks are limited as single-pot beverages sold in the country are supposed to contain nothing over 10 mg of THC.
Consumers want to be able to buy more products with higher THC content, so it doesn’t help that this limitation has made it even harder for cannabis companies to find new customers. Cannabis companies are also limited in how they can advertise their products, because of regulations that are focused on making substances such as cannabis less appealing to any individual aged 18 and below.
Mercari Agency CEO Lisa Campbell stated that marijuana beverage sales weren’t doing well, partly because shoppers wanted to be able to purchase products with higher levels of THC. Campbell explained that 10 mg was considered a small dose in other areas, noting that this was what prompted some individuals to turn to the illicit market to meet their needs. When asked about the government’s new proposal, she added that it showed no progress as cannabis drinks were still capped at 10 mg of THC, highlighting that raising the THC limit was what was needed to prevent consumers from turning to the illicit market.
As the country makes progressive changes to its marijuana laws, companies that have roots in Canada and an international outlook such as Flora Growth Corp. (NASDAQ: FLGC) could give that market a lot more attention, benefitting the economy.
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