Marijuana is a booming business, and no one can dispute that fact. In 2014 Colorado legalized recreational marijuana, and that same year 147 dispensaries were launched in the state. The number of dispensaries has continued to grow, and by 2018 there were 509 dispensaries. Since then, six other states have implemented recreational marijuana programs.
The marijuana industry is growing at a rate that has never been experienced before, and cannabis brands are faced with differentiation challenges since every year, hundreds of marijuana brands are launched. Joining the marijuana business are high profile celebrities such as the former boxer Mike Tyson and Tommy Chong, the comedian. Competition is very stiff in the weed industry, and brands are faced with the problem of developing a unique, trustworthy and recognizable brand while still adhering to the strict state rules regarding marijuana.
The main rule that any marijuana business must adhere to is securing high-quality marijuana packaging. This means that the businesses must use food-grade materials and designs which are child-proof. That is, they cannot use tubes or bags that can be easily opened by children. The packaging of cannabis products should be able to maintain and protect the integrity of the cannabis product while keeping its freshness intact, as well as adhere to the safety regulations as stipulated by the the federal government and other authorities.
For the marijuana brands to be successful in the crowded marijuana market, not only should they comply with the stringent rules, but they should also develop brands that are unique and able to attract a following of loyal clients.
Stefanie Singer of Greenlane Premium dispensary and smoke shop distributor says that for a company to create a unique brand, they should focus on developing customizable packaging as it will help promote brand awareness. She says that the company should choose a container with the right design, such as colors, branding, and the finishes which will help differentiate and elevate your brand; thus, creating a lasting impact on your customers.
Part of the Greenlane products is the Pollen Gear, with which Greenlane is on a mission to ensure that companies get their preferred packaging, which will help elevate their own brands through quality, custom-designed containers which are made from sustainable materials. The vessels include glass jars, which are child-proof, patented PopBox, and SnapTech containers. The packaging for pollen Gear is airtight, durable, and lightweight, and the containers can be made as per the customer’s request in terms of color, logos, and finishes that show the right brand appearance and sensation.
Your brand should not only be about the packaging; it should tell a story to the customers. For instance, a company that uses recyclable and sustainable material can elevate its brand’s relationship with the customers because of a shared mission of maintaining a clean environment.
Developing a unique and trustworthy brand in the crowded marijuana market is not an easy task. Therefore the brand should ally with reliable partners who will provide them with an easy and convenient way of obtaining cannabis products that are customized, compliant and sustainably packaged.
It would be eye-opening to hear what measures cannabis companies like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Therma Bright Inc. (TSX.V: THRM) (OTC: THRBF) took to grow their brands to the level at which they are.
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