420 with CNW – How Marijuana Retailers Can Adapt to the COVID-19 Pandemic

March 25, 2020 16:20:00

Most of us have never seen or experienced a disease of such epic proportions as the novel Coronavirus. Just a few months after it first appeared, the virus has infected over 150,000 people worldwide and left at least 10,000 dead. According to experts, the virus may end up infecting up to 70% of the world’s population if it continues spreading unabated.

In response, governments all over the world have ordered lockdowns of varying degrees. Since the virus is transmitted through droplets from coughs and sneezes, self-isolation and social distancing are the top preventive measures. This, coupled with constant and thorough hand washing with soap and water or an alcohol-based hand sanitizer is the best way to avoid infection.

Group gatherings are discouraged and all but the most essential businesses have to be closed. For many states, licensed marijuana dispensaries have been lucky to make the cut.

However, with the measures put forth by authorities in response to the pandemic, these businesses will have to adapt to keep both the staff and customers safe. For starters,

Prioritize online bookings. Large gatherings are the virus’ best friend, and people are advised to stay six feet away from each other. This, however, makes shopping in small dispensaries impossible. Online platforms are the best alternative as they allow customers to remotely book their purchase then pop over to the dispensary for a quick pickup.

Curbside pickups are another measure introduced to limit physical contact by states like California, Oregon, Illinois and Michigan. Customers remain in their vehicles, and an employee will bring out your order. Curbside pickups coupled with online bookings will result in a much more efficient and sterile transaction.

Even better, deliver. The best way to prevent congestion at the dispensary is to deliver. While this may require some resources if a delivery system isn’t already in place, it will be a lifesaver during long periods of self-isolation. Customers will want to buy from sellers who deliver right to their doorstep. It completely limits contact or even proximity to large groups, and if the driver takes proper precautions, the entire process will stay as sterile as possible.

While we all hope this pandemic wraps up as soon as possible, it’s more likely the virus will be with us for a while, and the lockdowns even longer. These measures will help marijuana retailers weather the storm that’s sure to come.

It wouldn’t be surprising to learn that cannabis companies like SinglePoint Inc. (OTCQB: SING) are already thinking of ways to adapt to the crisis in order to stay afloat and safeguard customers.

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