Over the years, attitudes towards cannabis have been changing for the better. Although federal law still considers cannabis a controlled substance, 33 states have legalized the medical use of cannabis within their borders. While there isn’t a lot of research to back cannabis’s medical abilities, preliminary findings have found that cannabis can be effective at reducing chronic pain, stress, and anxiety, regulating and preventing diabetes, and regulating seizures caused by pediatric epilepsy.
The cannabis industry has become known for its innovation, both in consumer products as well as in cultivation. Today, cannabis is more potent and it can be consumed by customers in more forms than it could a decade or two ago. Being a relatively new industry, cannabis has emerged into a market that uses technology to deliver greater quality and service to customers. Integrating flexible, personal, and responsive technology will enable the fledgling industry to better cater to customers with chronic health conditions.
Artificial intelligence, for instance, will play a big role in ensuring businesses can connect with their customers and provide them important resources. Chatbots are already common on most websites; they improve customer service, increase customer engagement, monitor consumer data, reduce costs and lead to better lead generation. Since Al learns how to interact with people through every conversation, the more customers use it, the smarter it becomes. AI will allow businesses to automate more operations, allowing firms to ramp up their production of medical cannabis while reducing the risk of error.
DNA sequencing has been around for a while, and cannabis businesses can use the technology to create a more homogeneous industry. With DNA technology, growers across the country will be able to grow cannabis with zero amounts of CBD or THC. Additionally, they will also be able to customize or strengthen the genetics, boosting the medical benefits to suit more people’s needs. It will also allow cultivars to play around with hybrid genetics that could deliver even more diverse and potent medical benefits, all while staying within local THC or CBD limits.
Greater product selection will be another consequence of integrating technology into the cannabis space. Cannabis already lends itself to numerous applications, including smoking and edibles, but technology is sure to produce even more. Customers will have an even greater selection of products and product types, giving them a bigger pool of options to choose from. This will allow consumers with chronic health conditions to find a product that most suits their needs and preferences quickly and without much hassle.
Mobile apps will represent cannabis’ entry into e-commerce, giving cannabis businesses access to a wider market. Still a ways off, such mobile apps will reflect the different needs and laws surrounding medical cannabis, allowing more consumers access to medical marijuana. If you have a disability or live in an area with limited access to transportation, mobile apps coupled with fast delivery will enable you to purchase your medicine and have it brought to you from the safety of your home.
Analysts say such a tech-dominated future is already taking shape in cannabis companies like The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER).
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