420 with CNW – What You Should Know About Cannabis Drinkables

December 3, 2019 16:20:00

Marijuana consumers are in love with cannabis beverages because they are discreet, taste good, require no equipment to use, and they are familiar with a safe delivery system.

In the cannabis market today, weed-infused drinks are one of the fastest moving products. These drinks include tinctures that are mixed with cocktails, non-alcoholic wines, beer, or champagne. Companies are also producing wellness beverages that, when taken they induce sleep; thus, instead of taking aspirin or Ibuprofen after hard exercises or games, take a marijuana cocktail, and you will feel relaxed in no time. Sparkling drinks are also infused with weed as they attract Millennials as well as the baby boomers who are not a fan of smoking.

Discussed below are answers to some of the common questions on marijuana beverages:

There are many marijuana beverages, why?

Drinkable marijuana comes in various forms, and these include liquid medicine, intoxicating drinks, and wellness shots. BDS Analytics is a company that tracks marijuana trends, and in mid-2019, it found that there 88 beverage brands on the market, which was 18 more than in 2018 at the same time. The total percentage of marijuana edibles in the market in the U.S. in 2018 was 6%. BDS estimates that by 2020, marijuana beverages, including those infused with CBD and THC sold in retail outlets and non-THC drinks sold in supermarkets and convenience stores, could be worth $1 billion.

Why did marijuana beverages take long to get on the market?

The process of producing weed-infused drinks is complicated because cannabinoids do not mix with water; instead, they float to the surface. Before coming up with marijuana beverages, researchers have done several hit-or-miss experiments. A Seattle-based beverage tech company, SoRSE, is among the marijuana innovators in the industry. The company is trying to establish how marijuana oils can be converted into water-soluble emulsions, which do not have taste or smell.

SoRSE vice president, Michael Flemmen, said that they used food-grade components approved by the FDA. The food-grade components are safe for consumption. Some of the products manufactured by the company include happy, sparkling, and marijuana-infused drinks, which include Utopia, a fruit-flavored sparkling water.

Will marijuana-infused drinks trigger paranoia?

The founder and Chief Technology Officer for Spherex, Niccolo Aieta, said that the marijuana-infused beverages have the advantage of predictability over edibles. Spherex is based in Denver, and it develops weed concentrates. An example of such a product includes Phyx, which is a sparkling water infused with light doses of THC and CBD. Compared to edibles, marijuana drinks reacts faster with body metabolism and the endocannabinoid system, and its effects are noticeable almost immediately. In this way, you can control how high you get with drinkables and thereby prevent sliding into paranoia.

Where can you buy cannabis beverages?

Consumers can purchase the drinks from the product’s website or in dispensaries in the states where marijuana is legal. Hemp-derived CBD drinks can be also be found in grocery shops in all the 50 states.

Nic Balzer, who is a member of U.S. Hemp Roundtable, said that the industry is faced with a lot of regulatory challenges, and they are hoping the FDA will make their ruling on the matter soon.

Analysts say the desire for regulations expressed by Nic Balzer is likely to be echoed by other sector players like The Supreme Cannabis Company Inc. (TSX.V: FIRE) (OTCQX: SPRWF) and Sugarmade Inc. (OTCQB: SGMD) since they too are affected by the unregulated cannabis drinks segment.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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