420 with CNW – Why Smart Entrepreneurs Need to Consider the Marijuana Beverage Industry

June 10, 2020 15:25:01

The cannabis sector is without a doubt one of the top industries to keep an eye on. Still fairly young, the industry has proven that it can be quite profitable despite the myriad of challenges it still faces. However, despite having very encouraging projections, the industry will soon be filled with sellers who want a piece of the loot, and smart entrepreneurs will have to find new ways to stay on top.

One such area is cannabis beverages, a new and exciting sub-industry that takes all the natural benefits that cannabis brings and puts them in a bottle. Well, it’s not exactly new as people in places like India and China were using cannabis for centuries before it became so controversial, but it’s an exciting part of cannabis culture still. These days, people are looking for products that have natural ingredients, low caloric counts, experimental flavors, craft appeal, and offer functional benefits. Marijuana beverages check most of the boxes.

For a long time, the technology to process marijuana beverages was quite limited. Cannabinoids, the chemicals responsible for cannabis’ effects are fat-soluble, and they do not mix easily with water-based beverages. Thus cannabis sellers had to look for other avenues, settling on cannabis-infused gummies, brownies, and other confectioneries. However, the technology required to pull off cannabis-infused beverages is catching up. Technologies like nano emulsification and using cyclodextrins allow the creation of high quality, fast-acting, and longer-lasting cannabis beverages.

One thing cannabis beverages have over alcohol, sodas, and energy drinks is that they are a lot healthier. As consumers become more conscious of what they put on and in their bodies, they are becoming increasingly aware of the potential harm things like alcohol and energy drinks can cause. Cannabis, on the other hand, works by interacting with the endocannabinoid system (“ECS”), a nervous system that helps maintain homeostasis or internal balance of the body, and consuming cannabis helps boost the ECS and bring you closer to internal balance.

In fact, counties that offer residents a legal choice between alcohol and marijuana have seen a 12-15% decline in alcohol. Given the choice, consumers will ultimately choose the healthier option. And unlike smoking cannabis, which you probably shouldn’t be doing in public, beverages have no stigma attached to them. You’re free to have a drink anytime, anywhere, and without judgment. This, coupled with the fact that cannabis beverages are healthier than most drinks on the shelves and they offer a variety of health benefits makes them a very attractive and profitable option for entrepreneurs.

Analysts assert that the major marijuana industry actors like Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) are looking to go big in the beverages segment in the coming years.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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