- “Forbes” article notes that $20 million Naturo Group acquisition creates ideal situation for BevCanna expansion
- BevCanna boasts one of most unique, diverse portfolios of beverage and natural health products within both cannabis, plant-based industries
- Combination of two Canadian beverage industry leaders unlocks significant potential for growth
As Canadian cannabis company BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC)
expands its infused functional beverage business into the United States, its deliberate, transformative strategy has garnered a mention in a recent “Forbes” article.
Titled “BevCanna Expands in the U.S. Infused Functional Beverage Market Upon Acquiring Naturo Group,” the article noted that the $20 million acquisition created an ideal situation for BevCanna to compete more effectively in the traditional functional beverage category (https://cnw.fm/dF2Ph
). The deal, which was announced late last year, “included a proprietary fulvic and humic plant-based mineral formulation authorized by Health Canada to create a naturally black-colored water under Naturo Group’s signature brand TRACE, as well as its 40,000-square-foot facility,” the article stated, “[making] it the first international company to sell black water in the U.S. alongside domestic band, blk Beverages.”
Marcello Leone, who is both the founder of Naturo Group and CEO of BevCanna, noted that the combination of the two Canadian beverage industry leaders unlocks significant potential for growth (https://cnw.fm/sMhG0
). “The synergies between BevCanna and Naturo are exceptionally strong, and each brings complementary strengths to the table,” Leone said. “BevCanna is a leader in the cannabis-infused beverage and nutraceutical industry while Naturo Group’s innovative plant-based mineral beverage and supplement brand, TRACE, and significant manufacturing infrastructure and international distribution networks, form the foundation of an industry-leading health and wellness company.”
With the acquisition completed in February 2021, BevCanna now boasts one of the most unique and diverse portfolios of beverage and natural health products within both the cannabis and plant-based industries. The company is the only fully licensed, in-house and white-label beverage manufacturing company that produces and distributes both conventional and cannabis-based CPG products. The launch of TRACE’s “Original Black Water” will “be our big foray into the U.S. market,” said Leone, who also noted that minerals and other plant-based nutrients in the black water have been known to prevent cognitive degeneration and work together to strengthen the immune system.
The launch of TRACE will focus primarily on distributing across independent natural and national retailers. In addition to its alkaline and mineral-infused water expansion into the U.S., the company is focusing on launching its cannabis infused beverages across Canada for white label clients and exclusive partner, Keef Brands, which is currently the number-one infused beverage company in the U.S., said BevCanna president Melise Panetta.
The Forbes article observed that BevCanna is taking measures to support TRACE’s launch in the United States, including strengthening its manufacturing capabilities to reduce international shipping and actively fostering relations with local brokers. “Plant-based products account for about 13% of total functional water market right now, but we’re going to see over the next four or five years that they will become a pretty sizable portion of the overall category,” Panetta states. “Products like TRACE seamlessly glide right into that space.”
TRACE’s plant-based products are sourced from ancient organic compounds, which are highly concentrated sources of trace minerals. Recognized benefits of the Health Canada-approved formulations include improvements to cognitive performance, gut health and immune function, and stimulating the body to better metabolize carbohydrates, fats and proteins.
BevCanna Enterprises is a diversified health & wellness beverage and natural products company focused on developing and manufacturing a range of alkaline, plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients. The BevCanna management team has decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale.
For more information, visit the company’s website at www.BevCanna.com
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