Flora Growth’s (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, has inked a distribution deal with Florida-based Speedy Distribution. Speedy is a core partner of JustCBD, which was just acquired by Flora Growth in a transaction announced earlier this week. The announcement noted that its consumer technology brand, Vessel, will launch in Speedy’s cash-and-carry distribution center and will include a select offering from FLGC’s product portfolio; the products will expand into traditional smokeshop channels. JustCBD has more than 300 products and some 300,000 customers, with a network of more than 14,000 stores across the United States and internationally. This agreement marks Vessel’s initial entry into traditional smokeshop channels; the company plans to explore additional opportunities, including innovating and designing new products and accessories specifically for this newly formed channel partnership. The company has scheduled a webinar for today at 1 p.m. ET to discuss the distribution agreement and other aspects of the acquisition. Flora CEO Luis Merchan, Flora chief strategy officer James Choe and JustCBD CEO Hussein Rakine will facilitate the event. “We are excited to bring the Vessel product offering to one of our core distribution partners in Speedy,” said JustCBD CEO Hussein Rakine in the press release. “The Vessel team designs excellent customer experiences, and whether through e-commerce or traditional wholesale, the products are always well received by customers. We see this agreement as the first of many where we leverage JustCBD’s existing distribution network and Flora’s diverse product portfolio to amplify growth for our combined company.”
To view the webinar, visit https://cnw.fm/hFaps
To view the full press release, visit https://cnw.fm/B7hR5
About Flora Growth Corp.
Flora is building a design-led collective of plant-based wellness and lifestyle brands that delivers the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. For more information about the company, please visit www.FloraGrowth.ca.
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