- Company announces flagship product name, logo now protected intellectual property rights
- “Securing our trade name is another step forward in the dawning of the Hourglass era,” says CEO
- Grapefruit intends to apply for similar trademark protection when the federal government legalizes cannabis
Grapefruit USA (OTCQB: GPFT), a fully licensed, California-based cannabis company, has secured California Trademark protection for its patented disruptive Hourglass(TM) THC/Cannabinoid time-release delivery cream. The trademark protection means that the Hourglass name and logo are now protected intellectual property rights of Grapefruit and no other cannabis companies can use them.
“Obtaining our California Trademark protection for Hourglass is pivotal for us to protect our intellectual property rights and good will with respect to Grapefruit’s Hourglass line of products,” said Grapefruit CEO Bradley J. Yourist. “It is only fitting that Grapefruit has exclusive rights to the Hourglass name and logo since Grapefruit has an exclusive license for use of the patented technology upon which the Hourglass time release delivery cream is based and is the only enterprise on earth with the technical know-how to manufacture the Hourglass delivery cream for the regulated cannabis market. That symmetry is exquisite. Securing our trade name is another step forward in the dawning of the Hourglass era. Hourglass products may only be obtained from Grapefruit and its authorized agents.”
In addition to precluding other companies from using the name, the trademark protection gives Grapefruit common law, first-in-time, trademark protection to Hourglass. The company intends to apply for similar trademark protection when the federal government legalizes cannabis, a move that many industry experts feel is imminent, perhaps even this year.
“We previously secured California trademark and service mark protections for the Grapefruit corporate name and other product lines, Sugar Stoned and Rainbow Dreams,” Yourist continued. “Currently, the federal government does not allow cannabis companies to obtain federal trademark protection of its intellectual property. We, however, have long understood our operational environment and moved to protect our intellectual property rights at the state level because such state-level registration provides Grapefruit with a significant level of protection on a national basis via common law first-in-time use of our product names. We believe that protection of our intellectual property rights is important to enhance and protect Grapefruit’s value for its shareholders.”
Hourglass products are manufactured exclusively at Grapefruit’s Coachillin facility by highly trained Grapefruit personnel and are available to the public only through Grapefruit authorized retailers. Grapefruit has packed the entire cannabis plant into its patented cream to provide users with a wide array of cannabinoids and THC to consistently deliver the desired synergistic entourage effects.
To find out more about the company and its game-changing Hourglass time release THC+ Cannabinoid delivery cream, please visit www.GrapefruitBlvd.com.
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