Millennials have been at the forefront of change for quite a while now. They were the first generation to grow up with the internet, and they played a significant role in the development of e-commerce. They are also holding off on homeownership, are waiting longer to marry, and have fewer kids. They are not concerned with living the way past generations did; rather, they are doing their own thing, and society tends to follow in their steps. Now, the generation’s growing aversion to alcohol may very well revolutionize the beverage industry and elevate a burgeoning cannabis segment in the process.
The past few years have seen cannabis-infused drinks enjoy…
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