Marijuana is a booming business, and no one can dispute that fact. In 2014 Colorado legalized recreational marijuana, and that same year 147 dispensaries were launched in the state. The number of dispensaries has continued to grow, and by 2018 there were 509 dispensaries. Since then, six other states have implemented recreational marijuana programs.
The marijuana industry is growing at a rate that has never been experienced before, and cannabis brands are faced with differentiation challenges since every year, hundreds of marijuana brands are launched. Joining the marijuana business are high profile celebrities such as the former boxer Mike Tyson and Tommy Chong, the comedian. Competition is very stiff in the weed industry, and brands are faced with the problem of developing a unique, trustworthy and recognizable brand while still adhering to the strict state…
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