After decades of prohibition, marijuana is finally legal in some form in more than 30 states. The industry has made impressive progress, creating thousands of job opportunities and providing states with millions of dollars in much-needed tax revenue. With Democrats now controlling the Senate, House and White House, the country may see lawmakers pass federal cannabis legislation in the next few years, removing most of the roadblocks that have kept the industry from advancing and ensuring its growth.
Aside from access to financial service, one factor that will redefine the industry as it grows and matures is data analytics (“DA”). With the sector still in its infancy, DA presents a great growth opportunity for cannabis companies over the next few years. Industries such as banking, retail and airlines have leveraged data collection to great success, and the state-legal…
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