The cannabis industry has seen an exponential increase in demand as more states have launched legal markets, allowing the sale of medical or recreational cannabis. For the past couple of years, the edible and concentrate segments have reigned supreme as consumers have been looking for consumption methods other than smoking flower. These methods are healthier than smoking and allow for more product variety; in addition, their effects kick in differently. Cannabis-infused beverages are another segment poised to take over the market in the next few years.
Relatively new to the market, these are alcoholic and nonalcoholic beverages infused with cannabinoids. Much like edibles and concentrates, they are less risky because they don’t involve smoking. Beverages also present producers with the opportunity for variety, resulting in formulations with different levels and combinations of cannabinoids such as…
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