In September, California Governor Gavin Newsom signed into law four bills affecting the state’s cannabis industry. One of those bills, dubbed Senate Bill 67, allows outdoor cannabis growers to brand and market their products by highlighting where and how those products are produced. As long as the cannabis products come from cannabis plants cultivated in the ground, or were grown without the use of a structure and without the use of artificial lighting in the canopy area, they can claim an “appellation of origin.”
This means that if cannabis farmers in California grow cannabis in the ground without any artificial light or shelter, they will be allowed to brand and market their products as coming from a specific region, similar to wineries in Napa and Sonoma. This will go a long way in helping small growers distinguish their crops. “Having the ability to show people the fingerprints of the place is helpful for us,” says Drew Barber, owner of East Mill Creek Farms in Humboldt…
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