As the cannabis market matures in different jurisdictions within the U.S., producers are fine-tuning their products in order to make those products more appealing to different segments of the market. One of the ways to target a niche market is by having your product certified as organic.
However, such food classifications are controlled at the federal level in the U.S. and since marijuana is still illegal at the federal level, no marijuana product can be federally certified as organic.
So, what have marijuana producers decided to do?
Several certification bodies have taken root in different states. The most respected certification for cannabis is the “Clean Green Certified”. However, many of the other certifications don’t carry as much weight as the “certified organic” badge on a product’s packaging material.
In order to take cannabis products to the niche market, a producer in California has decided to get a certification that has a religious twist to it.
Mission Kosher Cannabis Inc. is a cannabis company owned by Mitch Davis. Davis decided to have his products certified by a third-party (kosher) in order to be different from the other cannabis producers who were getting their certification from within the cannabis industry.
With the help of Rabbi Levy Zirkind, Mitch Davis is creating kosher certification standards for cannabis after he got his own products Kosher certified.
For those who may not know, kosher certification is very different from organic certification. A product can be kosher certified even if that product isn’t organic.
Kosher certification is all about product cleanliness. The product should not have any bugs in it. The product should also be free from pest infestations. Cleanliness is of the essence. There is a rigorous inspection process that has to be done to check all the boxes on these items before one gets the coveted kosher certification.
Additionally, one’s production system has to undergo random inspections in order for the product to retain its certification.
Mitch Davis says he loves the kosher certification because it has helped him to gel his workforce into a unit. All of the employees know that everything must be clean at all times because you can never know when the kosher inspectors will pass by.
When the inspectors visit, they take a close look at the facilities, such as where the cannabis plants are grown, how they are grown and where they are processed. They check the plants and harvested cannabis bud for pests and they also want to confirm that the employees in the grow rooms are wearing the recommended apparel.
With a kosher certification, who can really miss the federal organic certification?
Generation Alpha, Inc. (OTCQB: GNAL) and Global Consortium, Inc. (OTC: GCGX) congratulate Mitch Davis upon thinking outside the box and coming up with a novel way to show clients that cannabis producers are willing to do everything possible to bring them products of the highest quality possible.
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