Flora Growth Corp. (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, today announced that its Flora Beauty division has entered an agreement with SHOWFIELDS, a revolutionary retail concept built to engage and inspire the journey of discovery through revolving experiences with the brands and communities. Under the agreement, SHOWFIELDS will feature Flora’s two skincare brands, MIND Naturals and Awe (Ô), at its flagship location in South Beach, Miami, as well as through its online store. According to the update, the campaign launch is expected to begin Nov. 8, 2021. “We are very excited to see a forward-thinking retailer like SHOWFIELDS seek out our brands for their newest flagship location. Beyond the ability to generate additional revenues, we are thrilled to be a part of this innovative concept that reimagines experiential retail and provides us the opportunity to tell the compelling stories of these brands,” said Luis Merchan, president and CEO of Flora Growth. “As mission-driven brands, the ability to gain exposure and credibility with a partner like SHOWFIELDS validates the cultural relevance of MIND Naturals and Awe (Ô) and speaks to their ultimate potential as we continue to increase market awareness with the U.S. consumer.”
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About Flora Growth Corp.
Flora is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product at below-market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. Visit www.FloraGrowth.ca or follow @floragrowthcorp on social for more information.
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