Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF), a premium food and beverage company, this morning announced the appointment of Brian Schmitt as the company’s new creative director. Schmitt’s responsibilities will include new product packaging design and brand visual identity. “Brian is someone who will truly bring our new ‘Oki’ brand to life across all mediums from labels to packaging to the design of in-store displays,” Phivida Chief Marketing Officer Michael Cornwell stated in the news release. “Already he has implemented our brand strategy to guide new packaging design and visual identity for our new line of Hemp Extract – infused beverages and hemp derived oils and tinctures. As it is visual in its nature, Brian’s work is something you have to see to truly appreciate.”
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About Phivida Holdings Inc.
Celebrating Health and Wellness, In Harmony™, Phivida’s mission is to lead the alternative health care sector as the benchmark standard in premium cannabinoid infused foods, beverages and clinical products. Using encapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s encapsulated cannabinoids are infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD worldwide. Phivida is traded on the Canadian Securities Exchange as “VIDA” and on the OTCQX Markets as “PHVAF”. For more information, visit the company’s website at www.Phivida.com
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