Leading omni-direct lifestyle company Youngevity International (NASDAQ: YGYI) this morning announced that CLR Roasters, its wholly owned subsidiary, has accepted an invitation to join Amazon Vendor Central and has hired Digital Operative to assist the company in growing its brand internationally. According to the update, CLR Roasters will offer its Café La Rica espresso and Josie’s Java House coffee brands on Amazon Vendor Central, while Amazon will manage customer selling logistics, order fulfillment and customer support. In addition to the expected increase in national sales spurred by the Amazon agreement, CLR Roasters has partnered with award-winning, full-service digital agency Digital Operative to assist in brand expansion. “We are excited that two of our company owned brands are gaining national distribution on Amazon,” Youngevity International President and CFO Dave Briskie stated in the news release. “We believe the team at Digital Operative will have a significant impact on the growth of Café La Rica and Josie’s Java House nationally.”
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About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at www.YGYI.com.
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