Pac Roots Cannabis Corp.’s (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM) Relentless Focus on Quality Begins to Pay Dividends

June 1, 2021 11:31:31
  • Recreational marijuana sales in Canada have been slow to take off despite legalization in October 2018 but look to be on the rise
  • A survey carried out in February 2021 revealed that 40% of Canadian marijuana consumers still resorted to illegal means to obtain product due to poor quality of legal marijuana, lack of stock at retail outlets
  • Pac Roots Cannabis seeks to avoid peers’ fate through relentless focus on premium-quality strains, coupled with strategic licensing agreement with Phenome One Corp
  • Earlier this year, Canada’s legal market was shown to have finally overtaken illicit sales, commanding 56% of sector turnover
“The legal stuff is garbage”—so read a Reddit user’s comment on one of Vancouver’s cannabis-focused reddit feed earlier this year. Recreational marijuana was legalized across Canada in October of 2018 (; however, since then, legal recreational marijuana sales have been slow to take off. Remarkably, a Canadian government survey released in February 2021 ( found that 40% of the country’s marijuana consumers admitted to having obtained the drug illegally since legalization – largely a result of the poor quality inherent to legal produce as well as a distinct lack of retail store locations. In the face of this, innovative cannabis up-and-comers are raising the quality bar. Pac Roots Cannabis (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canadian cannabis company dedicated to producing premium-quality strains and products by leveraging a genetics-focused approach, has sought to address the poor reputation of legal Canadian marijuana through a relentless focus on cutting-edge cultivation techniques. Pac Roots has entered into a strategic licensing agreement with Phenome One Corp, granting Pac Roots access to one of Canada’s largest live genetic cannabis libraries with lab and field-tested, selectively bred seedlings, which the company has employed to grow, breed and clone their… Read More>> NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at About CannabisNewsWire CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge. To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only) For more information please visit Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: Do you have questions or are you interested in working with CNW? Ask our Editor CannabisNewsWire (CNW) Denver, Colorado 303.498.7722 Office CannabisNewsWire is part of the InvestorBrandNetwork.