- Residential solar product sales have been forced to shift toward digital channels, creating unexpected opportunity for cost savings
- Shift to digital sales will allow the industry to lower customer acquisition costs ahead of federal tax credits being phased out in 2022
- SING subsidiary Direct Solar America is seeing increased virtual sales each week, has expanded its presence to nine more states
Solar power and renewable energy sources have been lauded for being at the forefront of cutting-edge technology, enabling consumers to lower their costs while simultaneously reducing their carbon footprint. However, and despite its high-tech focus, residential solar energy technology has long been sold in a decidedly low-tech manner – through customer referrals and face-to-face sales. Innovative companies like Direct Solar America, through its parent company SinglePoint Inc. (OTCQB: SING), are creating ways to capitalize on the market’s largely homebound status. The solar industry has been sharply affected in recent weeks as prospective customers have shied away from purchases due to store closures and shelter-at-home orders. However, the forced transition to online sales may be a boon in disguise for the industry, and solar product brokerages such as Direct Solar America stand to benefit the most.
SinglePoint, a publicly traded company dedicated towards acquiring businesses focused on emerging technologies, purchased solar power broker Direct Solar America in May 2019 as it sought to capitalize on a boom in residential solar installations, which increased by 45 percent in Q3 2019 relative to…
NOTE TO INVESTORS: The latest news and updates relating to SING are available in the company’s newsroom at http://cnw.fm/SING
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