How Toyota Fell Behind in Tapping EV Revolution

January 24, 2023 12:25:46

Toyota and its management have been staunchly opposed to electric vehicles for nearly two decades, until recently when the company has been signaling that it is getting serious about electric vehicles. Early this month, Toyota presented a vintage concept vehicle that runs entirely on batteries as well as a new hybrid model at the Tokyo Auto Salon. Last December, Toyota also revealed a strategy to bring five new emission-free cars to the market in Europe in 2026.

However, there is just one electric car available from Toyota as of now, and its sales are quite low. Hyundai and other rivals are…

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