- Electronic Servitor Publication Network provides the Digital Engagement Engine(TM), a sophisticated technology stack that helps businesses fully engage target audiences more efficiently, moving audiences from awareness to action, thereby driving growth
- The Digital Engagement Engine(TM) is digitally transforming content marketing by solving deficiencies through a higher level of sophisticated automation
- The technology offers numerous benefits, including enabling client companies to target their leads with greater accuracy, dynamically delivering provisioned content, and heightening the effectiveness of content marketing
- XESP uses a pricing model that lowers the barrier to entry, allowing more customers to harness the benefits of its superior technology stack
Electronic Servitor Publication Network (OTCQB: XESP) is a digital engagement company that, through its digital activation and customer engagement solutions, provides B2B companies with intelligent interaction management, dynamic content provisioning, and a logic-driven workflow that creates dynamic digital experiences. Targeting multiple verticals, the company aims to accelerate client companies’ audiences from awareness to action, driving measurable growth.
“We are a company focused on growth – the growth of our customers. Everything we do is from that lens. We start with the end in mind. We don’t try to build you something and hope you get there. [Instead,] we start with what your growth goals are and work backward from there; we use our sophisticated technology [stack] in order to get you there,” explained XESP President and CEO Peter Hager in his presentation at the Emerging Growth Conference (https://ibn.fm/mBKMG).
XESP’s sophisticated technology stack, the Digital Engagement Engine(TM), is designed to achieve greater reach and lift for clients thanks to its use of a combination of automation, unique data management, and a modern workflow built on a microservices architecture. The tech stack also incorporates data analysis, enabling XESP to identify dozens of segments within client companies’ respective niches that can be targeted more precisely.
“We can use that same data to automatically provision content in ways that would be cost-prohibitive to accomplish manually. Plus, our system makes it easy to evaluate and fine-tune any part of the process at any time,” reads the company’s website (https://ibn.fm/kHGXW).
The benefits of the technology nonetheless extend beyond automated content provisioning and simplification of content marketing processes.
Firstly, XESP reports that Digital Engagement Engine(TM) has already helped dozens of companies achieve results “up to nine times the industry standard.”
Secondly, the Digital Engagement Engine(TM) enables client companies to target their leads with greater accuracy, dynamically delivering provisioned content that is tailored for specific audiences and which reaches them on their terms. It also leverages the latest technology to make content marketing exceptionally more effective.
Thirdly, the technology facilitates content management and optimization, which not only ensures the content is as relevant today as before but also aims to increase content consumption and community interaction to increase revenues. Put simply, the Digital Engagement Engine(TM) boosts client companies’ content monetization efforts.
Fourthly, the Digital Engagement Engine(TM) is an alternative solution to the challenges associated with traditional omnichannel marketing techniques including search engine optimization (“SEO”), social media marketing, content marketing, and video marketing. These techniques, though effective, have seen their value significantly reduced as more competitors rush in to implement them. This has led to a “saturation that is simply unsustainable,” according to XESP. On the other hand, the Digital Engagement Engine(TM), a digital differentiator, “goes beyond omnichannel marketing, meeting the individuals within your target market right where they are and creating meaningful engagements that stay with them until they become customers.”
Furthermore, as Hager expounded in his presentation, “Our results are produced at a lower cost – almost 50% lower than customers can do themselves – and we provide it as a managed service, which means you don’t need to bring your team for it. [Rather,] we bring our team and technology and deliver [the results] for you.”
To enjoy these benefits and results, client companies do not have to purchase the technology, pay for a given number of seats or licenses, or enter into long-term contracts with XESP. Instead, Electronic Servitor Publication Network provides the technology through a managed service using a simple pricing model that lowers the barrier to entry, allowing more customers to harness the benefits of its technology and processes.
Under this pricing model, clients engage XESP’s services through a quarterly fee that can potentially become recurrent depending on the client’s desire for continuous and consistent attainment of measurable results. In addition, XESP earns a growth bonus if the client achieves their desired growth and results.
With a keen focus on serving the next generation of technology-enabled businesses, XESP is leveraging its Digital Engagement Engine(TM) to help companies boost their content marketing efforts. “We focus on your results, and you focus on serving the needs of your community and customers,” XESP says of its managed service and sophisticated technology stack.
For more information, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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