In an incredibly competitive market such as e-commerce, where 90% of companies fail, marketing is key to standing out from the competition and maintaining profitability. The right marketing channel mix can help you drive traffic to your merchant sites, increase conversions and boost your virtual store’s revenue.
Although billions of people buy and sell online every year, attracting and retaining customers to a platform can be incredibly difficult. Traditional marketing techniques may not translate well to e-commerce. Even with the right techniques, you may not have much marketing success if you don’t devise a proper mix of marketing channels.
Search engine optimization (SEO) should be the foundation of your marketing strategy. SEO refers to tactics you can use to optimize your merchant site for search engines such as Google and ensure that your website or products pop up when people make related searches.
Appearing on the first page of online searchers increases your likelihood of getting clicks; it also strengthens your presence, visibility to customers, and brand authority while also building trust and improving lead generation.
Social media marketing will be key to driving traffic to your site. Social media platforms such as Instagram, Pinterest and Facebook have billions of users waiting to be converted into customers. Targeted ads and engaging content on social media can help you reach a massive market while regular posts will help your business connect with the customer base and build brand awareness.
Pay-per-click advertising (PPC), typically via Google Ads, will allow you to display ads and market your business at the top of Google search results. It is an effective means of driving targeted traffic to your merchant site because it ensures your ads are highly visible to consumers. Furthermore, this marketing technique is relatively affordable as you only pay Google to display your ads when customers click on them.
PPC can also optimize your marketing because it allows you to remain competitive regardless of your search engine rankings and grants you access to people who are most likely to turn into customers.
Content marketing involves creating engaging, informative and valuable content for your target audience through infographics, videos, blog posts and more. Creating informative content in your niche will help position you as an authority in your field as well as build brand awareness, loyalty and trust while also providing data-driven insights that can inform your future e-commerce marketing efforts.
Furthermore, content marketing can increase traffic to your site and help you increase customer conversions once they are on your website.
e-Commerce platforms such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW) are helping many virtual businesses extend their reach, and leveraging the marketing channels above can give such businesses an extra edge over their competitors.
NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL) are available in the company’s newsroom at https://ibn.fm/NXPL
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