- Sekur Private Data has reported increasing new subscriber signups for SekurVPN, the world’s first non-big-tech-powered, Swiss-hosted privacy-focused VPN solution launched in April
- So far, SekurVPN’s sales have surpassed its projections, and the company is now expecting solid growth for SekurVPN for the foreseeable future
- The company recently announced plans to increase its prices for SekurVPN by 30%, following careful considerations and consultations with the digital marketing team
- Even with the new prices, SekurVPN is still the most affordable privacy VPN in the market, according to CEO Alain Ghiai
- Sekur Private Data recently announced plans to launch its Swiss-hosted communications suite, Sekur, in the German language and launch a digital marketing campaign in the DACH region
Sekur Private Data (CSE: SKUR) (OTCQB: SWISF) (FRA: GTD0), a global leader in Swiss-hosted secure data management and communication solutions, has consistently endeavored to prioritize requests from its existing and would-be customers, launching products and solutions that cater to customers’ professed needs. Earlier this year, the company launched SekurVPN, the world’s first non-big-tech-powered, Swiss-hosted privacy-focused VPN solution (https://ibn.fm/vbLx6).
“We are excited to announce the launch of SekurVPN. The idea got prioritized as we received numerous requests from our existing and would-be customers through our support platform, and our efforts have culminated in this timely launch,” Sekur Private Data CEO Alain Ghiai said at the time. “This is an opportunity for our users and shareholders and anyone wishing to have true privacy on the internet, at a very affordable pricing model, and we have already seen subscriptions signed up.”
Since the April launch, Sekur Private Data has reported increasing new subscriber signups, with September signups for SekurVPN increasing by over 100% month over month, according to the company (https://ibn.fm/cdfo7). The company attributed this uptick to the proliferation of cyberattacks and digital identity theft. By early October, new signups for the SekurVPN service represented 60% of all new signups for Sekur Private Data’s suite of services, according to an October 10 news release.
According to Ghiai, Sekur Private Data’s sales have so far surpassed its projections, and the company is now expecting solid growth for SekurVPN in the foreseeable future. To move the company even closer to realizing this expected growth, the company decided to increase the prices for SekurVPN by 30%, following consultations with its digital marketing team and careful consideration (https://ibn.fm/2Npew).
As a result of the price increase, the company expects to increase the average revenue per user (“ARPU”) over time by 25-30%. Coupled with single VPN signups, the ARPU is expected to rise from under US$9 to just below US$12. Moreover, the new SekurVPN pricing model increases the minimum bundle price from US$12 to US$14 and the full bundle signup from US$15 to US$17 for individual customers. Under the new pricing dispensation, the prices for business packages, which come with additional features, are 20-25% higher than consumer packages.
“We are very pleased with the progress we are making with SekurVPN signups in the last couple of months, and we have decided to adjust our pricing upward after careful planning with our marketing team,” said Ghiai of the price increase. “SekurVPN is still the most affordable privacy VPN in the market, offering added benefits of being a true Swiss hosted privacy VPN without third party big tech hosting and without traffic mining.”
Meanwhile, Sekur Private Data recently announced plans to launch its Swiss-hosted communications suite, Sekur, in the German language, in line with its commitment to prioritizing customer requests. The company also intends to launch a digital marketing campaign in the DACH region, which covers Germany, Austria, and Switzerland, by the end of Q4 2023 (https://ibn.fm/hSDsK).
The DACH countries have plenty in common, not least of which is their shared use of the German language. The region is home to more than 100 million inhabitants and had a gross domestic product of about US$5.35 trillion in 2022.
“We are excited to offer all our Sekur solutions in German language and launch in the DACH region soon, as we have received requests from our user base for more exposure in Germany in particular,” commented Ghiai. “There is a real need in Germany for protecting small and larger businesses from the cyberattacks they are experiencing at a much higher rate this year. Offering the solutions in German language is opening a whole new market of over 100 million people to Sekur, previously out of our reach mostly due to the language barrier.”
Sekur Private Data prides itself on providing private and secure communications for everyone. And given that it does not rely on any Big Tech service or platform, the company offers proprietary technology and hosts its services on secure servers based in Switzerland. This infrastructure enables the company to offer a truly independent, private, and secure means of communication without any data mining. Looking ahead, the company intends to continue to offer true data privacy to individual users and businesses, as well as to protect the intellectual property they have entrusted the company with.
For more information, visit the company’s website at www.SekurPrivateData.com.
NOTE TO INVESTORS: The latest news and updates relating to SWISF are available in the company’s newsroom at https://ibn.fm/SWISF
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