Americans are taking to permanent jewelry — a trend where jewelry is welded together rather than held by a clasp — at increasing rates. Permanent jewelry first gained traction on social media and soon attracted the attention of brands such as Italian firm Atelier VM as well as Catbird in New York City, which launched permanent jewelry such as welded bracelets into the mainstream.
Although the concept of permanent jewelry has technically been around for centuries, the trend has gathered steam in the U.S. in recent years as everything from small hair salons and farmers’ markets to major beauty brands now offer this service.
The idea is simple enough: rather than using a clasp to connect the opposing ends of an anklet, necklace or bracelet, the ends are welded together in a quick and painless process. Furthermore, since the jewelry technically isn’t “permanent” and can be cut off as easily as it was welded together, customers can remove the pieces or replace them with other pieces whenever they please.
This kind of jewelry can be especially helpful in preventing the loss of sentimental pieces, something that regularly happens to many Americans. Love Saro, a health and beauty studio operating in Boulder, Colorado, is one of the many businesses that are now offering permanent jewelry. Thirty-one-year-old Sacha Jarmon and her mother opened the studio in late 2020 and have been so busy they opened two more stores — one in Denver and one in Los Angeles.
Jarmon says her clients can choose and customize gemstones, charms and jewelry, and can also incorporate broken pieces or heirlooms into new designs.
Love Saro recently outfitted 39-year-old small business owner Marisa Ellman, her older sister, and their mother with permanent bracelets. Ellman had lost a sentimental bracelet engraved with her sons’ names, so she appreciated the fact that the pieces she had purchased with her family were virtually loss proof.
Montclair State University professor of fashion history and human culture and appearance Abby Lillethun isn’t surprised by the public’s growing fascination with permanent jewelry. Jewelry has a long history of being used to express sentiment, Lillethun explained, and while jewelry without clasps isn’t a new idea, the recent resurgence in mainstream interest is fairly new. She says permanent jewelry represents a means of marking precious moments while identifying with rites of passage, connections, specific commemorations and community.
Erin Myles, owner of a permanent jewelry shop in Seaport District, calls getting permanent jewelry a “special thing to do together.” Most of her customers come in groups, and repeat customers often bring their family and friends to get permanent pieces together.
Twenty-five-year-old university student Adriana Ballas says permanent jewelry drew her attention due to the high quality and low maintenance it offers.
If you have questions about permanent jewelry or anything about the jewelry making process, it would be prudent to contact reputable jewelry makers such as GEMXX Corp. (OTC: GEMZ) so that you can make an informed decision before investing your hard-earned money in a piece of jewelry that may have sentimental value to you or your loved one.
NOTE TO INVESTORS: The latest news and updates relating to GEMXX Corp. (OTC: GEMZ) are available in the company’s newsroom at https://ibn.fm/GEMZ
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