Mohawk Group Holdings Inc. (NASDAQ: MWK) Employs it’s AIMEE(R) Platform to Discover New Ecommerce Market Avenues

March 15, 2021 14:01:33
  • Mohawk Group Holdings INC. is a third-party seller to Amazon and other giant online consumer portals.
  • Mohawk’s proprietary e-commerce platform AIMEE(R) uses AI to manage best-selling consumer products.
  • Mohawk uses its AI and machine learning technical knowhow to discover new e-commerce market opportunities due to pandemic trends.

Mohawk Group Holdings (NASDAQ: MWK) is a CPG (Consumer Packed Goods) company that leverages the power of technology and machine learning to design, develop, market, and sell consumables. AIMEE(R) (AI Mohawk E-commerce Engine) is the company’s proprietary next-generation E-commerce platform that employs the latest technologies including Microsoft Cognitive Services and machine learning algorithms to manage consumer product brands.

Mohawk sells products in multiple categories through online consumer platforms like Amazon and Walmart. The product line includes home and kitchen appliances, dehumidifiers, air conditioners, beauty-related products, kitchenware, and a slimline of consumer electronics. The company conducts market research using AI and machine learning and uses social proof to validate high-caliber product offerings rather than traditional marketing tactics (

AIMEE was built on Microsoft’s Azure cloud and launched on Microsoft’s AppSource Business Applications Marketplace. The core functionalities of the platform include:

  • Market research
  • Financials
  • Tradings

Understanding what your consumers want is half the battle won. Working on this principle, Mohawk conducts market research through the AIMEE platform and analyzes the data to discover market opportunities for new and existing products. It can perform deeper insights into consumer behavior using the NLP (Natural Language Processing) to analyze customer feedback.

AIMEE provides advanced financial modules and dashboards to track financial projections and live commerce from a central platform. These live performance insights enable users to track the supply chain and automate marketing and sales.

AIMEE’s trading engine automates marketing strategies to offer an algorithmic solution that helps businesses in scaling and optimizing business/products. Further, using AI-powered chatbots, AIMEE automatically follows up with customers for the satisfaction of their purchase.

The current pandemic pushed businesses to go digital faster than ever. As per a report published by Similarweb, Amazon has estimated traffic of 2.5 billion monthly visitors, capturing nearly 1/3rd of the online market share. As a third-party seller to Amazon, Mohawk is all set to leverage the e-commerce opportunities through the giant online platform. The CPG company recorded a sales revenue growth from $88.8 million to $144.2 million during the first 3 quarters of 2020 (

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to MWK are available in the company’s newsroom at

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