- Customer centricity key success factor for direct-sales growth
- Consumers’ expectations are growing beyond products to include community built around larger purpose
- SHRG brings direct-selling veteran ideally equipped to lead SHRG’s Elevacity division in today’s customer-centric environment
Customer centricity is rapidly becoming essential for the direct-selling industry. Sharing Services Global (OTCQB: SHRG), a diversified holding company specializing in direct selling and network marketing, appears poised to respond to the rising consumer expectation as it brings in an industry veteran to lead its Elevacity division.
Customer centricity involves constantly evolving business models as customer behavior and technology change. Consumers’ expectations are growing and today go beyond product features to include a larger purpose and a community of followers built around it. The change is critical for staying competitive and ensuring growth.
In the direct-selling arena, this means that embracing constant change becomes pivotal to help the workforce grow their customer base and retain customers. According to a recent “Direct Selling News” article, that is exactly what drove the direct-selling industry’s robust growth last year. The article cites Benjamin Gamse, senior marketing research manager at the Direct Selling Association, who agrees that customer centricity is the key success factor for growth.
“There is evidence that the more a direct-selling company knows its customers, the more likely it will grow. Among 38 surveyed companies in our QuickPulse research, sales fell on average in 2019 for those companies that said they know their customers ‘not at all’ or ‘somewhat’ but grew on average for those whom they know their customers’ very well,’” he said (https://ibn.fm/ngJV8).
Sharing Services Global Corporation has proven its commitment to constantly evolving to meet its customer expectations. A recent change in leadership — the appointment of Robert “Bo” Short as CEO of Elevacity International Holdings LLC and Elevacity Holdings LLC division — demonstrates this commitment. The company has brought on Short to lead domestic and international sales growth as the company focuses on developing its innovative product line of nutritional beverages.
With decades-long, direct-selling experience, Short leverages a skill set and perspective to lead SHRG in the new customer-centric era. Ranking as one of the industry’s top income earners, he brings experience honed in markets that span over 100 countries (https://ibn.fm/fV5R6). Leveraging an impressive track record of success as a field leader, a corporate executive and a company owner, he appears to be the ideal leader to steer the companies on its path of sustainable growth in a current customer-centric, direct-marketing environment.
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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