Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT) Knows that the Toy Business is Not a Game

August 5, 2019 10:02:18
  • Blue Hat reported 52 percent revenue growth and 76 percent net income growth for the nine months ended September 30, 2018
  • The company maintains a vast portfolio of proprietary technologies, patents, artwork copyrights, trademarks and software copyrights
  • Retail sales of toys and games in China surged from RMB111.8 billion in 2012 to RMB276.6 billion in 2017
  • Global trends and government policies favor further growth

The toy industry is not a frivolous pastime. In fact, the toy business offers a wealth of opportunity. The United States is currently the largest segment of global toy sales. However, in terms of growth prospects, the toy market in Asia is on a tear, growing by a whopping 20 percent from 2012 to 2017. China’s market for toys and video games, now worth $45 billion, is expected to bypass America in just a few years ( With this expansion, modern consumers are looking for unique products that go far beyond the typical and deliver a wow factor.

Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT) delivers that wow factor, creating the toys and games that parents want and children enjoy. Blue Hat is a leading innovator, producer and operator of augmented reality (AR) interactive entertainment games and smart toys in China. Retail sales of toys and games in China surged from RMB111.8 billion in 2012 to RMB276.6 billion in 2017, and Blue Hat is at the vanguard of this growth.

Blue Hat reported eye-popping 76 percent net income growth in the nine months ended September 30, 2018, serving as obvious evidence that the company’s toys, games and educational products are being embraced by the public. Such explosive growth far outpaces the growth of the industry and may be indicative of what’s to come.

Blue Hat’s popular product lines include mobile games, interactive educational materials and toys with built-in mobile game features. The company’s sophisticated mobile-connected entertainment platform enables the connection of physical items to mobile devices through wireless technologies, creating a vibrant interactive user experience.

Utilizing state-of-the-art technology, Blue Hat employs augmented reality (AR), motion capture technology, image recognition technology, voice control, light sensing technology, infrared, levitation induction and proprietary techniques to create toys and games that children love. The company also combines AR technology with education by integrating its products into situational teaching, roleplaying and man-machine interaction use cases.

With more products in development, Blue Hat currently has 161 authorized patents, 56 registered trademarks, 645 copyrights and 25 software copyrights. The company has developed sales channels and long-term relationships with preferred distributors. Its AR interactive entertainment products are sold in well-known international retail chains such as Toys ‘R’ Us, as well as other retail outlets. Blue Hat also has integrated online and offline sales channels with e-commerce giants like Alibaba, and it owns a busy brick and mortar store in Xiamen, China.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to BHAT are available in the company’s newsroom at

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